when vision acts

the science of branding

January 18th, 2012

Brand positioning put under a microscope for Jones Lang LaSalle

As a trusted partner, Jones Lang LaSalle came to PJD when they sought to create their first venture outside of the JLL umbrella. Prior to this venture, their umbrella of services were strictly housed under one brand. The new offering manages laboratories for optimum efficiency for the Life Science industry. Using research and interviews we established a strong case for why this service offering should become a separate brand. We then developed the brand positioning, messaging, company name (Labwell), and built the visual brand.

To help build distinction for Labwell’s visual identity, we created kaleidoscopic images based on cost-effective stock photography. The kaleidoscopes, when paired with the original images, show how Labwell looks at laboratories from a unique perspective, then creates comprehensive solutions to make the complex simple.

To learn more about our brand work for Labwell, including website, logo, and print and e-collateral, visit the case study page. To learn more about other brand work for Jones Lang LaSalle, visit our website.

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can you see what I see?

January 18th, 2012

Privacy in the information era

The American Library Association’s Office for Intellectual Freedom would like to spark a national conversation about privacy rights in the digital age. For 2012′s Choose Privacy Week, the ALA asked us to develop campaign materials on the issue of government surveillance.

The result is intended to be simple and striking, portraying how America is being watched, or how the government might be watching you. After the initial quick read of the visual, the viewer can see that the eye’s pupil is a lens and the iris is composed of keywords that list everyday actions that can potentially be collected to build a profile of you: your library records, web searches, banking transactions, GPS data, and more. Once people realize how much personal information is open to exploitation, they might want to reclaim their freedom to read and receive ideas anonymously.

For more information, go to the case study page.

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2012° F

January 12th, 2012

PJD’s Red Savina™ Habanero Sauce

Our holiday greeting this year was a bottle of Red Savina Habanero Hot Sauce made by PJD’s own Gino Whitaker.

Hand-crafted in small batches in a commercial kitchen, the sauce is made from the Red Savina habanero pepper and local, organic ingredients.

Warning: HOT! The Red Savina held the Guinness World Record™ as the hottest chili pepper in the world from 1994 until 2006. (Now it’s the Bhut Jolokia chili pepper.)

Wishing you and yours a hot and spicy 2012.

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