when vision acts

can you see what I see?

January 18th, 2012 Comments Off

Privacy in the information era

The American Library Association’s Office for Intellectual Freedom would like to spark a national conversation about privacy rights in the digital age. For 2012′s Choose Privacy Week, the ALA asked us to develop campaign materials on the issue of government surveillance.

The result is intended to be simple and striking, portraying how America is being watched, or how the government might be watching you. After the initial quick read of the visual, the viewer can see that the eye’s pupil is a lens and the iris is composed of keywords that list everyday actions that can potentially be collected to build a profile of you: your library records, web searches, banking transactions, GPS data, and more. Once people realize how much personal information is open to exploitation, they might want to reclaim their freedom to read and receive ideas anonymously.

For more information, go to the case study page.

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